Principle Graphics created innovative interior signage for ITG.



We are committed to delivering branded environments that inspire, engage and illuminate. 

To achieve this we combine the finest graphics expertise and strategic project management, with value-engineer led prototyping and thought-leading consultancy. 

The result - brand spaces that shine above the competition.

Principle is the only truly global brand implementation specialist.

We work with brand owners and their partners to solve the unique challenges of managing and implementing consistent brand environments anywhere in the world.

Implementing a brand can be complex and challenging. Working with some of the world’s largest brands, we turn concepts into reality, translate ideas into three dimensions, and make sure everything is managed, produced and installed to consistently high standards every time.

Our uncompromising commitment ensures our clients can be confident their brand is in safe hands. From signs, graphics, interior furniture, to onsite construction management, we help you through every stage from the initial consultancy, planning and project management processes, through to physical production, supply chain management and implementation of your branded environment.

13 offices on 5 continents.

To download our '7 rules of brand implementation' pdf click here.

Signage consisted of veneered MDF with laser and CNC cut graphics and colour fills.

Park Community School

This year the major event celebrated its 50th Anniversary at the Silverstone circuit.

F1 British Grand Prix 2014

Principle took 3 months to plan and design full event branding for the team championships in Germany.

European Athletics 2014

The Silverstone Classic is an annual motor racing event.

Silverstone Classic 2014

City of York Council headquarters receive wayfinding and graphics solution from Principle.

City of York Council

Striking large format office graphics for branded soft drinks manufacturer AG Barr.

AG Barr