Principle even supplied the ribbon for the medals!
Members of the GBR team at the European Athletics in Germany.
Principle supplied branding for international sponsors around the stadium.
Principle supplied full wayfinding signage and graphics across the site.
Graphics were also produced and installed for hurdle branding ad podiums.
The project included graphics for interview and press conference backdrops.

EUROPEAN ATHLETICS 2014

Event Branding & Installation for 2014 European Athletics Team Championships

The Principle Graphics team undertook a three month planning and design process to successfully deliver full event branding for the European Athletics Team Championships which took place in Braunschweig, Germany.

The project included:

  • On-site visit to measure the stadium and meet the client to discuss requirements.
  • Branding for international sponsors around the stadium.
  • Graphics for interview backdrops, hurdle branding, podium and press conference backdrops.
  • Full wayfinding graphics across the site.
  • Manufacture of a bespoke children’s game for one of the sponsors.

Principle even supplied the medal ribbons!

The team also overcame a number of on-site challenges including working with fire access gates, and having to cut signage on site to suit, and be approved by, the local fire service.

Read about the services we provided for the European Cross Country Championships here.

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