A brand is the hallmark of a reputation. Working in partnership with architects, designers, consultants and project managers, we enhance the brand value of some of the world's leading organisations by adding vibrancy, impact and seamless consistency to all manner of signs and surfaces.
The Principle Graphics team undertook a three month planning and design process to successfully deliver full event branding for the European Athletics Team Championships which took place in Braunschweig, Germany.
The project included:
Principle even supplied the medal ribbons!
The team also overcame a number of on-site challenges including working with fire access gates, and having to cut signage on site to suit, and be approved by, the local fire service.
Read about the services we provided for the European Cross Country Championships here.