A brand is the hallmark of a reputation. Working in partnership with architects, designers, consultants and project managers, we enhance the brand value of some of the world's leading organisations by adding vibrancy, impact and seamless consistency to all manner of signs and surfaces.
As part of a signage contract with Silverstone Circuits Ltd, Principle were tasked with delivering wayfinding and signage for this year’s British Formula 1 Grand Prix; an event made even more significant as it was the 50th anniversary of the race being held at the venue.
The project was completed by the Principle team over a 3 week build period and included:
Approx. 300,000 attended the event to see GB racer Lewis Hamilton triumph - a fitting conclusion to the 50th celebrations!