New unique wayfinding and exterior signage for Park Community School.
Principle supplied prototypes and samples of the signage prior to being appointed for the project.
The internal and external wayfinding signage follows the school's theme of 'Parks of the World'.
Principle worked closely with designers SoVibrant on this unique wayfinding scheme.
Signage was made from veneered MDF with laser and CNC cut graphics and colour fills.
Over 200 signs were produced and installed by the Principle Graphics team.


Unique Wayfinding for New School

Principle worked in close collaboration with design agency SoVibrant to deliver a unique wayfinding scheme for the newly constructed Park Community School in Havant, Hampshire.

The internal and external wayfinding signage follows the school’s chosen theme of ‘Parks of the World’, which demanded a very unique specification, and proved a challenge for the team in sourcing the correct substrate and fabrication processes.

Following approval of prototypes and samples, Principle completed the first phase of the project - wayfinding and an external illuminated sign - during the school summer holidays (August 2014), with the external signage due for completion in May 2015.

Individual elements created for this scheme included:

  • 18mm veneered MDF with laser and CNC cut graphics and colour fills.
  • 158 door identity discs.
  • 28 finger post signs.
  • 18 wall directory panels.
  • 1 large welcome sign.

The new school year commenced on 3 September with the wayfinding scheme in place and staff and students able to use half of their new facilities. The refurbishment for the remainder of the school will be completed by March 2015.



Principle were tasked with delivering wayfinding and signage for this year’s British Formula 1 Grand Prix; an event made even more significant as it was the 50th anniversary of the race being held at the venue.

Principle were tasked with delivering wayfinding and signage for the 2014 British Grand Prix.


Principle undertook a three month planning and design process to successfully deliver full event branding for the European Athletics Team Championships in Braunschweig, Germany.

Event branding and installation for the 2014 European Athletics Team Championships.


The Principle team had just 2 weeks planning and 1 week of installation to deliver event signage for the recent annual Silverstone Classic motor racing festival.

Event signage delivered for the world's biggest classic motor racing festival.


We were commissioned to work alongside design agency SoVibrant to transform artwork created for the new City of York Council offices into distinctive, functional and durable signage.

City of York Council headquarters receive wayfinding and graphics solution from Principle.


European Athletics selected its established graphics and signage partner Principle to design, manufacture and install the event branding for the 20th Spar European Cross Country Championships in Belgrade in December 2013.

Principle is the established graphics and signage partner for the European Athletics.


Based on the successful implementation of graphics at a number of other Idea Stores, Principle were approached to deliver a range of unique graphics and a wayfinding solution at the organisation's newest location in Watney Market, London.

Range of unique graphics and wayfinding solution for Idea Store.