Principle had just 2 weeks planning and 1 week installation to deliver event signage for the event.
The event is the world's biggest classic motor racing festival taking place at Silverstone each year.
Principle designed, manufactured and installed a full suite of event signage and wayfinding.
Graphics provided by Principle included podium backdrops.
Principle implemented a full wayfinding system to ensure all visitors could navigate the site easily.
Principle also installed all flags, banners and gantry branding around the circuit.
20 races showcased the cream of historic racing covering 90 years.


Event Signage for the World’s Biggest Classic Motor Racing Festival

The Principle Graphics team had just 2 weeks planning and 1 week of installation to deliver event signage for the recent annual Silverstone Classic motor racing festival.

The event has a packed three day programme of over 20 races showcasing the cream of historic racing and around 1000 of the best race cars, covering 90 years of historic racing.

Working alongside Goose Communications, a team of 8 people from Principle designed, manufactured and then installed a full range of signage including:

  • Wayfinding system
  • Flags
  • Banners
  • Gantry branding
  • Podium backdrops.

Access to certain areas of the circuit was very limited so a lot of work had to be completed out of hours in order to be ready for the event. Last minute requests were also coming through to the team right up until 8pm the night before the event commenced.

The end result was a very happy client - “Always so appreciative of all your hard work. The site looks stunning.”



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