Principle Graphics has vast experience of supplying graphics, wayfinding and signage for sports stadia.



We are proud to deliver exceptional graphic and wayfinding projects to prestigious clients throughout the UK and Europe in a variety of industry sectors.

With our Graphics office being based at Silverstone, we are perfectly placed to deliver a world-class service - both for Silverstone Circuits and the events that visit this world famous venue.

In addition to delivering critical wayfinding signage for the new third floor of the corporate hospitality wing ahead of the 2012 BGP F1 event, we have also designed, manufactured and installed event signage from trackside advertising boards to grandstand fascias for a host of events at Silverstone including the Moto GP, FIA World Endurance Championships and the British Touring Car Championship.

We are also responsible for high quality graphics at a number of other sporting events throughout Europe such as the FIA European Rallycross Championships, European Athletics Championships, Heineken Cup (ERC) and London to Brighton Veteran Car Run.

Take a look at our ‘Stadia’ case studies.

Principle is the established graphics and signage partner for the European Athletics.

European Athletics Design, manufacture and installation of event branding for the 20th Spar European Cross Country Championships in Belgrade.