Principle Graphics specialises in supplying creative wayfinding systems.

CREATIVE DIRECTION

THE PRINCIPLE WAY

WAYFINDING. CREATIVE DIRECTION - THE PRINCIPLE WAY

Whether we're helping 90,000 people find the best seat in the house at Wembley Stadium, or providing fast track directions to 300,000 spectators at the British F1 GP, our aim is to deliver creative wayfinding solutions that ensure your visitors, clients or employees can navigate your environment with ease.

We work directly with clients or via architecture and design consultancies to develop wayfinding solutions that are not only effective in 'directing traffic' but are also visually impactful and reinforce your brand.

THE ART AND SCIENCE OF NAVIGATION.

Branding of elements for wayfinding solutions.

STEP ONE - BRANDING OF ELEMENTS

Whether working with a client or a design agency our first consideration is the final outcome and ensuring that it is brand compliant. 

We digest corporate identity guidelines making note of colours, fonts and layout specifications, as it is crucial that these are correctly incorporated in order to provide a consistent, legible wayfinding solution.

Defining the requirements for effective wayfinding solutions.

STEP TWO - DEFINING THE REQUIREMENTS

Identifying the position of the wayfinding sign location points is critical and requires a comprehensive site survey.

Using specialist wayfinding software, our experienced project managers will work with you to define the project requirements and identify any potential problems that visitors may encounter throughout their journey, or constraints such as mandatory information, equality compliance or health and safety information.

Wayfinding strategies from Principle Graphics.

STEP THREE - THE WAYFINDING STRATEGY

Informed by the in-depth site survey, we then create a detailed wayfinding scheme that covers all elements: 

  • Movement patterns
  • Sign type schematics
  • Technologies 
  • Material specification
  • Construction detail
  • Typography
  • Colourways.
How to use value engineering for wayfinding solutions.

STEP FOUR - PROTOTYPE & VALUE ENGINEER

The next stage involves the prototyping of wayfinding designs including the suggestion of manufacturing requirements.

We are also often able to reduce our client's expenditure through value engineering and our ability to provide bespoke fabrication solutions to meet any budget requirements.

Throughout the process we hold regular stakeholder meetings to ensure that we remain on track, and everyone involved is kept informed of progress.

Effective implementation of wayfinding solutions by Principle Graphics.

STEP FIVE - IMPLEMENTATION

As part of a global brand implementation organisation, we excel at the installation of graphic solutions no matter how large or complex, so you can rest assured that your wayfinding solution will be delivered to our usual impeccable standards.

We have fully qualified installations crews around the UK, and can also take advantage of our Principle 360™ network of global implementers to deliver overseas projects.

Click here to read our wayfinding case studies.